Crisis & Moderation

Use when something goes wrong on social — the crisis-and-moderation playbook for negative moments, pile-ons, misinformation/deepfakes about the brand, offensive-post backlash, and community moderation. Run when the user says "we're getting piled on," "someone's spreading false info about us," "should we delete/hide this," "a deepfake of our brand," or needs to moderate a community. Reads brand-profile/voice. Confirm facts and triage severity first; acknowledge fast; speak human, not legalese; correct misinformation with evidence, not an apology; moderate fairly (hide abuse, leave honest critic