score-leads

Score a list of companies against your ideal customer profile and rank them, powered by Cargo — every row gets a number, the reason behind it, and a tier, so the bottom of the list can be dropped before anyone spends time on it. Triggers: "score these leads", "which of these fit our ICP", "rank this list", "prioritise these accounts", "who should we go after first", "disqualify the bad ones", "tier this list". Firmographic fit, thresholds, tiering, prioritisation. Skip when: you have no list yet and need one built — use build-tam-list or find-b2b-leads; or you want people inside an account rat