trend-jacking

Use to ride a trend — a trending sound, format, meme, hashtag, news moment, or cultural conversation — to earn reach by attaching the brand to something already getting attention (a.k.a. trendjacking / newsjacking). Run when the user says "trend," "trending," "jump on this trend," "trendjack," "newsjack," "is this trend worth doing," "make this go viral," or wants to react to a current moment. Reads brand-profile, voice, and audience first, then runs three gates — FIT, SAFETY, and TIMING — before executing a fast, on-brand remix and handing to the right content skill (tiktok-script, reels-scri