Skills — le catalogue de compétences de vos agents

Activate when: someone says "I keep reverting to old habits," "our strategy worked five years ago but not now," "I know I should think differently but can't...

Activate when: user says "I've been working hard but I'm not growing," development programs feel pointless, a leader has plateaued despite strong expertise,...

Activate when: user says 'our growth is slowing and we need to figure out what's next', 'we keep doubling down on the core but I'm worried about disruption',...

Activate when: user asks "why has our growth stalled after early success?", "when will this market saturate?", "we used to grow easily, now it's hard", "how...

Activate when: annual ADV amendment season; onboarding/updating Form CRS delivery; launching marketing/testimonials; a mock/real exam; 'are we books-and-reco...

Activate when: user says 'we have network effects,' 'winner-take-most,' 'two-sided platform,' 'Metcalfe's law,' 'marketplace liquidity,' or 'the more users t...

Activate when: designing/reviewing loan-originator compensation; considering a marketing services agreement (MSA), lead-buy, or referral arrangement; 'can we...

Activate when: user says 'viral coefficient,' 'K-factor,' 'going viral,' 'our product is viral,' 'referral program,' 'invite mechanic,' 'built in sharing,' g...

Activate when: growth has stalled despite good execution; a team disagrees whether a goal is 'realistic'; someone says their initiative is transformative but...

Activate when: an early founder is over-automating or waiting for growth to be 'efficient'; 'this won't scale', recruiting first users, delivering early serv...

Activate when: user says 'our growth is stalling and we don't know why,' 'product and marketing are arguing about whose fault it is,' 'where is our funnel br...

Build a creator's sponsorship media kit and brand-deal outreach — the one-pager brands ask for, plus a pitch email and a rate card. Use when asked to make a...

Define a creator's brand foundation — niche, audience, positioning, content pillars, voice/tone, and bio — so every post is consistent and on-brand. Use when...

Create a content style guide / voice & tone guide so everyone writes consistently. Use when asked to write a content style guide, a voice and tone guide, edi...

Generate a structured content calendar for any brand, product, or creator. Use when asked for a content plan, editorial calendar, social media schedule, or w...

Build a community management playbook for a brand's social media channels. Use when asked to create guidelines for managing comments, DMs, and community inte...

Plan a co-marketing partnership — two brands reaching each other's audiences for mutual gain. Use when asked to plan a partnership, joint campaign, co-brande...

Write a short, punchy announcement designed to be shared as an image or social card. Use when asked to announce a launch, milestone, feature, hire, funding,...

Write platform-native paid ad copy with multiple angles to test. Use when asked to write ad copy, Google/Facebook/LinkedIn/Instagram ads, PPC headlines, or p...

Audit Shopify international setup across Markets, languages, shipping coverage, storefront localization, international SEO basics, and category-fit expansion...

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Re-pitch one piece of content for four audiences — the board, the engineers, a customer, a new hire — with a delta table showing what changed between altitud...

Read your marketing claims, landing page, or ad copy the way a consumer-protection investigator would (FTC/ASA framing) and draft the inquiry letter they cou...